MARKETING
KFC
With opening of nonkosher restaurant, fried chicken purveyor takes 4th shot at the Israeli market. KFC’s story and its personality has always been inseparable from a joyful love of chicken. Bold energy and vibrancy is driving KFC in marketing, celebrating the brand’s story, taking pride in the simple, joyful deliciousness of Finger Licking Good fresh fried chicken and the social aspect of bringing people together over a KFC.
Client
KFC
Industry
fast food
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines and adapting KFC visual language to local market
My contribution
Marketing campaigns across digital and printed media including landing pages social media assets and packaging
KFC pre-launch campaign
I created marketing materials to build anticipation, promote engagement, and invite customers to join the KFC Israel experience. They show that something new and tasty is coming soon.
DYNAMICA
Dynamica is the leading network in Israel for the sale of phones, accessories and gadgets.
The network has been active since 1994 and offers an insane variety of new and advanced phones, accessories and gadgets. “Crazy about gadgets” main story behind marketing campaigns for new products and events from the leading brands. I created banners, landing pages, web shop assets, printed materials, sale points
Client
DYNAMICA
Industry
electronics store
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines.
My contribution
I created banners, landing pages, web shop assets, printed materials, sale points.
Dynamica Ads
When I designed the ads, my goal was to create a feeling of excitement and urgency. I used bright colors, and eye-catching images to highlight the wide range of products available at Dynamica. This helped grab people’s attention and let them know about the amazing deals and discounts available in the shop.
TAMNOON
TAMNOON a leading Israeli fashion company in its field in Israel.
The company was established in 1993 and has become a household name in the Israeli fashion world. “Freestyle Yourself” is the main concept for the tamnoon winter advertising campaign.
Client
TAMNUN
Industry
fashion
Brief
Create fall-winter “FreeStyle Yourself” campaign across digital and printed media.
My contribution
art direction, posters, web shop assets, and printed materials.
Tamnoon "Freestyle Yourself"
The core idea behind “Freestyle Yourself” is to celebrate the diverse choices and emotions offered by the winter collection. To visually convey this concept, I utilized dynamic imagery of clothes in motion, flying in different directions against a backdrop. This imagery symbolizes the freedom to express oneself through fashion, as well as the excitement and energy that come with embracing personal style.
