TAMNOON

TAMNOON a leading Israeli fashion company in its field in Israel.
The company was established in 1993 and has become a household name in the Israeli fashion world. “Freestyle Yourself” is the main concept for the tamnoon winter advertising campaign.

Client

TAMNUN

Industry

fashion

Brief

Create fall-winter “FreeStyle Yourself” campaign across digital and printed media.

My contribution

art direction, posters, web shop assets, and printed materials.

Tamnoon "Freestyle Yourself"

The core idea behind “Freestyle Yourself” is to celebrate the diverse choices and emotions offered by the winter collection. To visually convey this concept, I utilized dynamic imagery of clothes in motion, flying in different directions against a backdrop. This imagery symbolizes the freedom to express oneself through fashion, as well as the excitement and energy that come with embracing personal style.