KFC
With opening of nonkosher restaurant, fried chicken purveyor takes 4th shot at the Israeli market. KFC’s story and its personality has always been inseparable from a joyful love of chicken. Bold energy and vibrancy is driving KFC in marketing, celebrating the brand’s story, taking pride in the simple, joyful deliciousness of Finger Licking Good fresh fried chicken and the social aspect of bringing people together over a KFC.
Client
KFC
Industry
fast food
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines and adapting KFC visual language to local market
My contribution
Marketing campaigns across digital and printed media including landing pages social media assets and packaging
KFC pre-launch campaign
FB ads to invite customers to join the KFC Israel experience. These FB ads build anticipation for new menu items, using a countdown format to create excitement and encourage repeated engagement over several days. It combines global KFC offerings with localized elements and shows that something new and tasty is coming soon … 4,3,2,1 days before KFC launch.
KFC Creative ads
These ads go beyond simply promoting products. They aim to create an emotional connection with consumers through clever cultural references and brand storytelling.
KFC Ads
The local market integration emerges through partnerships adapting global products for local tastes. This balanced approach shows how international brands can maintain global recognition while embedding themselves in local markets through strategic language use, partnerships, and targeted promotions.
KFC Ads
By reimagining classic slogans and imagery in fresh, locally resonant ways, KFC positions itself as a brand that understands and values its Israeli customers.
