KFC
With opening of nonkosher restaurant, fried chicken purveyor takes 4th shot at the Israeli market. KFC’s story and its personality has always been inseparable from a joyful love of chicken. Bold energy and vibrancy is driving KFC in marketing, celebrating the brand’s story, taking pride in the simple, joyful deliciousness of Finger Licking Good fresh fried chicken and the social aspect of bringing people together over a KFC.
Client
KFC
Industry
fast food
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines and adapting KFC visual language to local market
My contribution
Marketing campaigns across digital and printed media including landing pages social media assets and packaging
KFC pre-launch campaign
FB ads to invite customers to join the KFC Israel experience. These FB ads build anticipation for new menu items, using a countdown format to create excitement and encourage repeated engagement over several days. It combines global KFC offerings with localized elements and shows that something new and tasty is coming soon … 4,3,2,1 days before KFC launch.
KFC banners
KFC promotional banners demonstrate effective marketing strategies for the Israeli market. Combining localized elements with global brand consistency, showcasing product variety, and visual appeal. The use of multilingual text, clear product naming, and highlighting of unique selling points like “The Original Taste” further enhances their impact. These banners not only promote specific menu items but also reinforce KFC’s brand identity while adapting to local preferences. This balanced approach of global branding with local customization resonates well with the target audience, driving customer engagement and sales in the Israeli market.
KFC Creative ads
These ads go beyond simply promoting products. They aim to create an emotional connection with consumers through cultural references and brand storytelling. By reimagining classic slogans and imagery in fresh, locally resonant ways, KFC positions itself as a brand that understands and values its Israeli customers.
