CREATIVE
MULTIDISCIPLINARY
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
KFC
With opening of nonkosher restaurant, fried chicken purveyor takes 4th shot at the Israeli market. KFC’s story and its personality has always been inseparable from a joyful love of chicken. Bold energy and vibrancy is driving KFC in marketing, celebrating the brand’s story, taking pride in the simple, joyful deliciousness of Finger Licking Good fresh fried chicken and the social aspect of bringing people together over a KFC.
Client
KFC
Industry
fast food
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines and adapting KFC visual language to local market
My contribution
Marketing campaigns across digital and printed media including landing pages social media assets and packaging
KFC pre-launch campaign
FB ads to invite customers to join the KFC Israel experience. These FB ads build anticipation for new menu items, using a countdown format to create excitement and encourage repeated engagement over several days. It combines global KFC offerings with localized elements and shows that something new and tasty is coming soon 4,3,2,1
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KFC Creative ads
These ads go beyond simply promoting products. They aim to create an emotional connection with consumers through clever cultural references and brand storytelling.
KFC Ads
The local market integration emerges through partnerships adapting global products for local tastes. This balanced approach shows how international brands can maintain global recognition while embedding themselves in local markets through strategic language use, partnerships, and targeted promotions.
KFC Ads
By reimagining classic slogans and imagery in fresh, locally resonant ways, KFC positions itself as a brand that understands and values its Israeli customers.
Point-of-sale for Dynamica
Point-of-sale screens are designed to showcase the brand’s wide range of phones, accessories, and gadgets. Featuring prominent branding and including a partnership with Samsung, I used bold colors to attract attention and provide hands-on experience with Dynamica’s “Crazy about gadgets” campaign.
HYFIT
HYFIT
Hyfit develops the Wearable Gym, a resistance exercise tool that combines suspension trainers with fitness trackers. It features resistance control so that users can tailor their training. With a smart wearable device integrated into the strap, the suspension trainers deliver feedback about pulse rate, calories burned, and other personal metrics.
Client
HYFIT
Industry
Health and fitness
Brief
Develop responsive website and visual campaigns for all brand products: Including landing pages, newsletters, videos, social media posts, to ensure a seamless and engaging cross-platform presence
My contribution
UI/UX Design, Web design, Video editing, Marketing materials
HYFIT Gear1 Website
The website emphasizes the convenience and versatility of GEAR1 products, highlighting their ability to provide gym-grade workouts anywhere, anytime. Whether users are at home, traveling, or outdoors. Gear1’s smart sensors detect your resistance, calories burned, and force while counting your reps and exercise duration. Your AI Coach in the Hyfit app leverages biometric feedback to create personalized workouts designed specifically for you and your real-time needs.
Using dark theme and bold red accents to convey power and innovation. The layout is well-structured, guiding users through key messages with effective call-to-action buttons. – Iconography and consistent color schemes support intuitive navigation. – The use of product mockups and lifestyle photos bridges functionality with aspiration, making the site both informative and emotionally engaging.
– HYGEAR ads employ bold graphic design choices to highlight innovation and functionality, using a consistent color palette of red, black, and white to reinforce brand identity. – High-contrast backgrounds and strong lighting draw attention to the product and users, while clear typography and strategic use of bold fonts emphasize key benefits and statistics. – The inclusion of app visuals connects the physical product to its smart features, reinforcing the “connected fitness” message. – Layouts vary across ads but remain balanced, using clear hierarchies to guide the viewer through key information and calls to action.
HYFIT
The target audience for this ad includes fitness enthusiasts looking for quality home workout equipment, personal trainers who recommend products to clients, and general consumers interested in expanding their fitness gear collection. The emphasis on quality suggests an appeal to more serious fitness practitioners rather than casual usersfor this ad
Discover the impressive Hyfit Gear1 workout straps available now at Energym Sport! In this brief introduction, we dive into the unique features and design choices that set these straps apart in the fitness industry. With a focus on quality and durability, Hyfit Gear1 is ideal for enthusiasts looking to enhance their workout routine. We highlight the straps’ versatility, ease of use, and how they cater to various fitness levels. Join us to learn how incorporating Hyfit Gear1 into your training can lead to more effective workouts!
Social media banners
For the social media banners, I wanted to highlight the versatility and benefits of the HYGEAR products, particularly focusing on the innovative features, connected app and the convenience they offer for users. Hyfit app uses real-time biometrics to customize every workout for you. It adjusts to your body, energy, and goals on the fly.
Bold graphic design choices to highlight innovation and functionality. Color palette of red, black, and white reinforces brand identity and conveys strength and tech-forward thinking. High-contrast backgrounds and strong lighting make the product and users pop, drawing immediate attention. Typography is clean and legible, with strategic use of bold fonts to emphasize key benefits and statistics. The inclusion of app visuals connects the physical product to its smart features, reinforcing the “connected fitness” message.
– HYGEAR ads employ bold graphic design choices to highlight innovation and functionality, using a consistent color palette of red, black, and white to reinforce brand identity. – High-contrast backgrounds and strong lighting draw attention to the product and users, while clear typography and strategic use of bold fonts emphasize key benefits and statistics. – The inclusion of app visuals connects the physical product to its smart features, reinforcing the “connected fitness” message. – Layouts vary across ads but remain balanced, using clear hierarchies to guide the viewer through key information and calls to action.
Preorder newsletter
For the design of the preorder newsletter, I aim to capture the attention of subscribers and convey the excitement surrounding the upcoming product launch. High-quality images of the new GEAR1 products take center stage, showcasing their sleek design and AI Coach app real-time biometrics.
Particula Web page
The Particula website was designed to create an immersive, engaging user experience that showcases innovative smart toys GoCube, GoDice, and GoChess. The goal was to convey a sense of joy, quality, and magic, while encouraging users to explore, learn, and ultimately purchase.
The design emphasizes a clean, modern interface, where high-quality product imagery is paired with vibrant, playful accents that reflect the fun and interactive nature of the products. We focused on balancing strong visuals with intuitive navigation, ensuring seamless interaction across devices. Testimonials, product features, and media mentions are integrated to build trust and credibility.
The result is a visually captivating and user-friendly website that successfully merges playful energy with functionality, creating an inviting online shopping experience for both tech enthusiasts and casual users.
Particula website designed, with a strong focus on user engagement and product promotion. It successfully combines visual appeal with functional design elements to create a seamless browsing experience that is likely to convert visitors into customers
GoDice single-page
GoDice as both a technological innovation and an accessible gaming product, creating multiple entry points for different customer segments while maintaining a cohesive brand story. Through careful integration of educational content, technical specifications, and social proof, the digital experience guides visitors from initial interest to purchase, while building a foundation for ongoing customer engagement.introduction to purchase opportunity
GoDice single-page
Single-page for the new GoDice products, primary goal is to introduce the innovative features of the products and gather emails from potential customers, which will be utilized as hot leads for future marketing efforts. The single-page is designed to highlight the unique selling points of GoDice, such as their seamless integration with the companion app and their ability to bring classic dice games to life in the digital age.
Single-page effectively combines product information, visual appeal, and strategic call-to-action elements to create a comprehensive and persuasive presentation of the GoDice product line. The single-page format allows for a cohesive narrative that guides the user from introduction to purchase opportunity
GoDice ADS
For the launch of GoDice, a revolutionary smart dice gaming system,
I developed marketing banners focused on product introduction and
appeal to both existing “Particula” customers and new potential buyers.
