CREATIVE
MULTIDISCIPLINARY
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
CREATIVE
DESIGNER
KFC
With opening of nonkosher restaurant, fried chicken purveyor takes 4th shot at the Israeli market. KFC’s story and its personality has always been inseparable from a joyful love of chicken. Bold energy and vibrancy is driving KFC in marketing, celebrating the brand’s story, taking pride in the simple, joyful deliciousness of Finger Licking Good fresh fried chicken and the social aspect of bringing people together over a KFC.
Client
KFC
Industry
fast food
Brief
Create series of campaigns across digital and printed media, staying with brand guidelines and adapting KFC visual language to local market
My contribution
Marketing campaigns across digital and printed media including landing pages social media assets and packaging
KFC pre-launch campaign
FB ads to invite customers to join the KFC Israel experience. These FB ads build anticipation for new menu items, using a countdown format to create excitement and encourage repeated engagement over several days. It combines global KFC offerings with localized elements and shows that something new and tasty is coming soon 4,3,2,1
4,3,2,1 days before KFC launch
Point-of-sale for Dynamica
Point-of-sale screens are designed to showcase the brand’s wide range of phones, accessories, and gadgets. Featuring prominent branding and including a partnership with Samsung, I used bold colors to attract attention and provide hands-on experience with Dynamica’s “Crazy about gadgets” campaign.
KFC Ads
KFC promotional banners demonstrate effective marketing strategies for the Israeli market. Combining localized elements with global brand consistency, showcasing product variety, and visual appeal. The use of multilingual text, clear product naming, and highlighting of unique selling points like “The Original Taste” further enhances their impact. These banners not only promote specific menu items but also reinforce KFC’s brand identity while adapting to local preferences. This balanced approach of global branding with local customization resonates well with the target audience, driving customer engagement and sales in the Israeli market
KFC Creative ads
These ads go beyond simply promoting products. They aim to create an emotional connection with consumers through cultural references and brand storytelling. By reimagining classic slogans and imagery in fresh, locally resonant ways, KFC positions itself as a brand that understands and values its Israeli customers
Social media banners
For the social media banners, I wanted to highlight the versatility and benefits of the HYGEAR products, particularly focusing on the innovative features, connected app and the convenience they offer for users.
Particula Web page
The Particula website was designed to create an immersive, engaging user experience that showcases innovative smart toys GoCube, GoDice, and GoChess. The goal was to convey a sense of joy, quality, and magic, while encouraging users to explore, learn, and ultimately purchase.
The design emphasizes a clean, modern interface, where high-quality product imagery is paired with vibrant, playful accents that reflect the fun and interactive nature of the products. We focused on balancing strong visuals with intuitive navigation, ensuring seamless interaction across devices. Testimonials, product features, and media mentions are integrated to build trust and credibility.
The result is a visually captivating and user-friendly website that successfully merges playful energy with functionality, creating an inviting online shopping experience for both tech enthusiasts and casual users.
Particula website designed, with a strong focus on user engagement and product promotion. It successfully combines visual appeal with functional design elements to create a seamless browsing experience that is likely to convert visitors into customers
GoDice single-page
GoDice as both a technological innovation and an accessible gaming product, creating multiple entry points for different customer segments while maintaining a cohesive brand story. Through careful integration of educational content, technical specifications, and social proof, the digital experience guides visitors from initial interest to purchase, while building a foundation for ongoing customer engagement.introduction to purchase opportunity
GoDice single-page
Single-page for the new GoDice products, primary goal is to introduce the innovative features of the products and gather emails from potential customers, which will be utilized as hot leads for future marketing efforts. The single-page is designed to highlight the unique selling points of GoDice, such as their seamless integration with the companion app and their ability to bring classic dice games to life in the digital age.
Single-page effectively combines product information, visual appeal, and strategic call-to-action elements to create a comprehensive and persuasive presentation of the GoDice product line. The single-page format allows for a cohesive narrative that guides the user from introduction to purchase opportunity
GoDice ADS
For the launch of GoDice, a revolutionary smart dice gaming system,
I developed marketing banners focused on product introduction and
appeal to both existing “Particula” customers and new potential buyers.
